Marketing / Consumer Behavior · 2021

The Loyalty Engine

Mina Kerr

Mina Kerr is represented in the Weissman Goldberg catalogue for The Loyalty Engine, a marketing / consumer behavior title developed for a focused professional readership.

A practical and analytical look at why customers return, defect, and advocate in competitive markets.

Rights focus: Business education, Audio, Professional readership

Selected Backlist title with selected rights conversations across business education, audio, professional readership.

Represented by Marcus Bell.